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THE TRUTH
(ABOUT "DISPOSABLE" DIAPERS)

by Susan Verver, CA

Finally! It is agreed by all objective sources that "disposable" diapers are the WORST environmental choice. These objective sources include Environment Canada, The Recycling Councils of Ontario and B.C., the BC Medical Association, The Society Promoting Environmental Conservation (SPEC), The World-wide Home Environmentalists' Network (WHEN), The David Suzuki Foundation, the provincial governments of B.C. and Manitoba (who have both imposed a green tax on "disposable" diapers in the form of PST), and many other organizations.

Why do all these organizations promote the use of cloth diapers over "disposables"? They have no financial interest in the matter. They are, in fact, only interested in THE TRUTH. These groups are interested in improving the environment for the benefit of living things and future generations of living things. This is a very noble, real and true pursuit. Why would they deceive or misinform us?
Answer: They wouldn't!

So then, why is there so much confusion about this issue? Well, in 1989, in response to a major trend of consumers switching to cloth diapers, Proctor & Gamble decided to launch a multi-million dollar international advertising campaign. It was designed to cloud the issues and relieve the guilt of "disposable" diaper users. This campaign was wildly successful. Even though P&G was found guilty of false and misleading advertising as a result, they did regain their market share as misinformed consumers returned to "disposables" in droves.

P&G has stopped most of this very dubious advertising now, and consumers are now starting to learn that they were misled, especially as they realize that the objective environmental groups still insist that "disposables" are BY FAR the worst environmental choice in diapers. David Suzuki wrote to BC's Minister of Environment in March, 1994 saying that, "In my view, . . . ("disposable" diapers) are an eco-obscenity - they have no real justification save profit (of corporations)."


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This article compliments of Born to Love


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